logoconceptbw1Information about plans for updating communications efforts to reflect the benefits of living and working in Johnston were recently shared with the Johnston City Council.  Representatives of Red Dot Advertising and Design, a West Des Moines company, presented the results of a planning and focus group process.

Several “brand pillars” were presented including a few related to economic development communications. For example, Johnston is:

– A green community that balances metro and rural
– Safe, happy neighborhoods nestled in lush green spaces
– Recognized schools that nurture and support a highly educated community
– A thriving and supportive business community

Several updated logo designs have been presented for preliminary discussion.  The illustration above is one of several design options developed.  Important Note: the image is an example only. It is presented as grayscale, and is a photo of a projected image of a color rendering. No action has been taken by the Council.